Indispensable and tangible: As a well proven institution, the Ambiente Trends present the key styles and themes that will decisively determine the coming season. With their unerring statements, they serve as a reliable compass through the world of consumer goods, especially for the international trade. But how do manufacturers and designers use the Ambiente Trends for their work? We asked two brands that are known for their particularly contemporary and authentic collections: Broste Copenhagen and Klatt Objects.
Craftsmanship forms the centre of the Ambiente Trends 24+. As a major counter-movement to advancing digitalisation, it unfolds its many facets in three striking styles: In AURA OF PROGRESS_visionary + elemental, QUALITY OF SILENCE_pure + familiar, and SPIRIT OF CRAFT_bold + poetical, sustainability, warmth and silence meet unexpected new creations and design icons. The Ambiente Trends are determined independently by the internationally renowned trend bureau bora.herke.palmisano, which translates the relevant design trends for the Ambiente product areas Dining, Living, Giving and Working.
A special highlight during Ambiente is the elaborate presentation, which brings the respective trends with the exhibitors’ products to life in inspiring showcases. Detlef Klatt, founder of the Klatt Objects brand, really appreciates the way the products are put together: “Trend bureau bora.herke.palmisano shows in a wonderfully vivid way how the latest trends can be realised. If my customers weren’t already there at the trade fair, I recommend that they come here for inspiration on the current themes – like a recipe, you could say. It’s very enriching”.
Kristina Dam takes a similar view: As Brand & Design Director at Broste Copenhagen, she is responsible for the creative direction and product design of the Danish brand. “The trend presentation provides a wonderful template for how products can be presented. I particularly appreciate the fact that visitors discover in this context new collections that suit us. It’s like a lift for our brand”, explains Dam.
Design straight from the heart
When it comes to the actual development of their collections, Dam and Klatt are less guided by external trend forecasts. The Danish designer explains why: “Of course I look at what’s happening in the design world or on social channels. But basically, I concentrate on the feelings and impressions I get from my own research and travels. I then realise these together with our team. That’s why the design for Broste Copenhagen – if you can put it that way – comes straight from our hearts. That makes it very authentic”, explains Dam. This approach is also reflected in the upcoming collection: “2024 is all about the light, southern lifestyle that I experienced in South America. We have captured these positive memories in new patterns that form an exciting symbiosis with our Scandinavian roots.” Incidentally, she develops her collections around one and a half to two years before they are shown at Ambiente. “That’s a long lead time, so it’s always interesting for us to see to what extent our new products are in line with the current trends.”
Looking at the big picture
Detlef Klatt works much closer to the trade fair date in his product development. He produces his own handmade designs in small factories in the Philippines, which makes him agile: “I usually develop very close to Ambiente. This not only gives me the opportunity to select the series that I submit for the trend presentation, but I can also expand my current collection in line with the latest trends if necessary. It’s a great effect when my customers come from the trend presentation and I can show them additional new products.” He uses the big trend reports less as a genuine source of information: “My inspiration is very personal and comes from nature, from my travels and from Japan, which was a kind of second home for me for many years. In addition, the many years of very close collaboration with the manufacturers, artists and craftspeople in the Philippines always leads to completely new creations”, reports the designer.
Like Kristina Dam, Detlef Klatt also appreciates the true value of the Ambiente Trends in terms of the big picture: “They are a good confirmation of whether I am on the right track as far as the general trends are concerned.” He often sees himself confirmed, but sometimes interesting new aspects also arise – especially from the further development of longer-term trends. “One example is the objective motif, which is visibly pervasive and has inspired me to pay more attention to this area.” The results include the Calix series and the Rhizom vase, which has been honoured with the German Design Award 2024.
1 Restaurant ÄNG designed by Norm Architects, photo Jonas Bjerre-Poulsen 2 Hatch – eggshell pendant lighting design by Bodin Hon + Dilara Kan, Studio Yellowdot, photo Ali Gulsener 3 Detail: Soft Spot Armchair by Bly Studio 4 Basao Tea Cup by Norm Architects, photo Sandie Lykke Nolsøe 5 Basao Tea Cup by Norm Architects, photo Sandie Lykke Nolsøe 6 MCO 3 – PORTOBELLO by Julie Richoz, Mattiazzi, photo Gerhardt Kellermann 7 Africa by Francisco Gómez Paz, Vibia, vibia.com, photo Courtesy of Vibia 8 PEEL Chair by Prowl Studio, photo Noah Webb 9 Bouboulita by Simoneloo for Volume Ceramics ©Volume Ceramics 10 Acacia by Malgorzata Bany | MBANY LTD info@mbany.co.uk, malgorzatabany.com 11 Restaurant ÄNG designed by Norm Architects, photo Jonas Bjerre-Poulsen 12 Necklace Sterling Silver Six Seeds 2022 by SIMONA DENICOLAI, Maison Commun, photo Miguel Rózpide 13 Earrings Sterling Silver One Seed – Beechnut – Squash 2023 by SIMONA DENICOLAI, Maison Commun, photo Miguel Rózpide 14 MCO 3 – PORTOBELLO small by Julie Richoz, Mattiazzi, photo Gerhardt Kellermann
The Ambiente Trends 24+
Dam and Klatt will also submit a product selection for the Ambiente Trends 24+. “With Broste Copenhagen, we see ourselves quite clearly in the earthy, calm and sustainable theme. We recognise many aspects here that suit us: the extraordinary in the simple, the positive colour scheme and the appreciation of materials and resources”, explains Dam. Klatt also recognises himself in the Ambiente Trends 24+: “QUALITY OF SILENCE_pure + familiar clearly reflects my brand DNA, but the nature of my collectibles is quite complex. That’s why some of my series fit into different themes. My object-like designs, for example, harmonise very well with the aspects of craftsmanship, modern aesthetics and flexibility of changing living conditions that SPIRIT OF CRAFT_bold + poetical addresses.”
1 KERMAN, FARAH, TORE, e15, photo Ingmar Kurth 2 Norigae f oor stand by WKND Lab, photo OA studio 3 SHIFT project by Form Us With Love for Samsung Nordics, www.formuswithlove.se 4 Semiton by García Cumini, 2023 Arper 5 Stained Glass Floor Light 129 by Maarten De Ceulaer, photo Adriaan Hauwaert 6 “Mr LOVESEAT” by Patricia Urquiola, 2023, Moroso 7 Drei Gefässe by dorothee wenz 8 Lyra by Anna Sykora, photo Tanja_Fügener 9 LOEWE Chairs Collection, Salone del Mobile 2023, photo A.P. 10 SHIFT project by Form Us With Love for Samsung Nordics, www.formuswithlove.se 11 Esquisses collection by Faye Toogood, Maison Matisse, photo © Genevieve Lutkin 12 Doodle 202241 by Maya Leroy, photo Amir Farzad 13 Becher LaRobe by Anna Sykora, photo Tanja_Fügener 14 Stool by Lola Montes, Nilufar, photo Filippo Pincolini 15 obiwa by Yanobi, Maruyoshi Kosaka, photo Mariko Taya 16 MANGIAFUOCO – Coffee tables and centerpiece trays by Zanellato/Bortotto, 2023, Moroso
Trend bureau bora.herke.palmisano will decide independently which products will actually be shown in the large trend presentation in the foyer of Hall 4.1. The companies at Ambiente welcome this independence, as Klatt also summarises: “Ultimately, it is a good confirmation for the buyers when they see that their suppliers have been selected for the trends. They know that they are on the right track.”
1 Sisu Nr 1 orange mirror 05 by Studio Rik ten Velden, photo Rik ten Velden 2 POIKILOS a show by Objects of Common Interest by Nilufar Depot, curated by Studio Vedèt, photo Ruy Teixeira 3 Ref ecting Holons by Martens & Visser, photo Boudewijn Bollman 4 Moooi X EveryHuman Room Fragrance 5 Moooi X EveryHuman Room Fragrance 6 IGNORANCE IS BLISS Porcelain Tableware Collection by Studio Agne, photo Agne Kucerenkaite Instagram @agne.kucerenkaite 7 fragmented landscape by Yuko Sakamoto, engineer Yoichi Sakamoto, 9+1 Design Studio, photo Yuko Sakamoto 8 Aqua Lilium Coral, Ansteckschmuck by JIL KOEHN, photo Jil Köhn 9 Cleft Chair (Gold) by Max Lamb, photo Courtesy of Thomas Joseph Wright Penguins Egg Ltd for Gallery FUMI 10 POIKILOS by Objects of Common Interest, Nilufar Depot, Photo Filippo Pincolini 11 Mountaintopia, Ansteckschmuck by JIL KOEHN, photo Jil Köhn 12 KIRUNA, FeVita by Aisin Takaoka 13 ERMIS by The New Raw ©Michele Margot 14 Jewellery by Liyun Yu, photo Liyun Yu 15 Lichtmoment 1 by Helmut Frerick, photo Helmut Frerick 16 Detail: DOBLE by Patricia Urquiola, Glas Italia, www.glasitalia.com, photo Paola Pansini
