Yellow-beige-coloured visual from the Ambiente Designer Academy.

Where ideas become business successes: the Ambiente Designer Community

For decades, Ambiente has been the annual industry meeting place for all those professionally involved in design. Now something is being created that will bring designers of all kinds even closer together and open up new business potential for them: the Ambiente Designer Community.


Ambiente is where designers and companies come together, where product ideas become business successes. Because here is where the designers are. Here is the industry. Ambiente has now created the Ambiente Designer Community, a meeting place for designers from all over the world, which culminates at Ambiente as part of the Designer Day, for an even more intensive, focussed and direct exchange of ideas. But not only there: Let us surprise you!

Where the Makers Meet: Industry and design in dialogue

Messe Frankfurt’s tradition as a business platform for manufacturers and retailers goes back almost 800 years. As the leading trade fair for everything that makes life more beautiful and easier, Ambiente has a history of collaboration with international design luminaries. Since its inception, the fair has attracted international design greats such as Mark Braun, Ineke Hans, Sebastian Herkner, Ross Lovegrove, Paola Navone, Olivia Putman and Karim Rashid, who come here to exchange ideas and meet potential clients from the industry.

Designer Karim Rashid with his collection for Kütahya at Ambiente 2023.
Designer Paula Navone once curated a special presentation at Ambiente.

If you want to do the same, the Ambiente is the place to be: The internationality of the industry platform, the diversity of exhibitors in all relevant product segments, from tableware, glass and kitchenware to home accessories and interior design or New Work concepts, is simply unrivalled. Anyone who wants to see their design ideas realised will meet potential business partners for projects of all sizes here.

Focus on design: the new Designer Day

The Saturday of the 2024 trade fair will be Designer Day for the first time: five designers and studios will organise this day. They will shed light on relevant current design topics from different perspectives. On the stage of, the designers will provide insights into their work, encourage reflection on design and look forward to exchanging ideas with like-minded people. Under the heading “Material Health”, architect Alison Mears and designer Jonsara Ruth will talk about the extent to which design has a social responsibility today: What will the materials, design and architecture of the future have to be like in order to make living spaces truly liveable? In his keynote speech, Christoph Brach will examine design from the perspective of colour psychology. The designer and founder of the internationally renowned Dutch studio Raw Color will talk about the power of colour in the design of products, spaces and brand identities.

Architect Alison Mears
Designer Jonsara Ruth
Christoph Brach, designer and founder of Raw Colour
Elena Salmistraro, Milanese artist and product designer

Beacons of design: Ambiente Designers with their own special presentation

Ambiente Designer of the Year – a creative spirit can claim this title every year from Ambiente 2024 onwards. The designated creator will design a special presentation under a defined theme from a selection of Ambiente exhibitor products. At Ambiente 2024, artist and product designer Elena Salmistraro from Milan will be presenting her flagship project: With The Lounge – A Serious Game, she interprets her vision of a lounge at the thematic interface between interior design, HoReCa and contract business in Galleria 1: “I have opted for a theme that offers an innovative perspective, not through a formally strict approach, but with a cheerful look at contemporary design and a focus on the pursuit of happiness.” Salmistraro will give an insight into her design concept for The Lounge on the Conzoom Solutions Academy stage on the Saturday of the fair at 15:30 in Hall 4 in the Europa room. If you like, you can make a note of the lecture on the Designer Day in your agenda via the Ambiente event calendar.

Salmistraro's design for "The Lounge" in Galleria 1

Elena Salmistraro concludes the Conzoom Solutions Academy on the Designer Day with her presentation. Afterwards, Ambiente invites you to the first ever Designer Community Live: At this informal get-together on the Saturday of the fair at 4 pm in front of the room Europa in Hall 4, people working in design will have the opportunity to exchange ideas, meet like-minded people and make new business contacts.

Fancy being there? If you are a professional designer, you are cordially invited to get to know the Ambiente Designer Community on site and simply join in. The first point of contact for questions, information, ticket vouchers and membership of the business and networking platform is