It’s the final countdown. For days, more than 4,700 exhibitors have been working hard to create a perfect presentation at Ambiente. Just hours before the fair opens, stand constructors are still hard at work laying carpets, attaching stand numbers and putting the finishing touches to exhibitor stands. Our first glance inside the trade fair halls reveals strong designs, exciting discoveries and an international “who’s who” of manufacturers of beautiful things.
We’ve been busy sniffing around. And there are lots of good smells – particularly coffee! Honestly, can you imagine a consumer goods fair without lots and lots of visitor-friendly coffee machines? Almost every stand has one. Exhibitors have long known that a good espresso, latte or cappuccino is the perfect aid to communication. We’re betting that by Tuesday the largest concentration of coffee machines in the entire city will be gathered here.
We’re also looking forward to five exciting days with lots of fresh inspirations. Our DAILY NEWS will keep you up-to-date with what’s happening. We are going to be right at the heart of the action on the lookout for new product ideas and spectacular presentations. Let’s go!