New at Ambiente 2025: Selected furniture brands will present themselves together under the name ‘Interior Looks’ in an exclusive area in Hall 3.1, where exhibiting companies will have access to design-oriented buyer groups from the international hospitality and contract business. But what can trade visitors to the area expect on site?

Interior Looks gives German and European high-end brands from the furniture and furnishing industry a stylish stage for their individual product ranges and innovations. Companies such as Bielefelder Werkstätten, Christine Kröncke Interior Design, Fine Furniture, Rodam, JAB Anstoetz Group, Raasch, Scholtissek, Serax and Signet will be there.

They will be supported by interior designer and industry expert Bernd Schellenberg, who is designing and curating the area. With a career spanning around 30 years in management positions at well-known furniture manufacturers, Schellenberg contributes his specialist knowledge as a freelance consultant and plays a key role in the development of new sales and retail concepts for the furniture and design sector.

For interior designers, interior architects and contract furnishers, it is particularly interesting to find a concentrated range of furniture in Hall 3.1 alongside office furnishings and interior design. Three ways to benefit from the new area:

1. Interior Looks inspires

Like in a shopping arcade, monochrome brand shop windows are lined up to the right and left of an interior corridor. The curated exhibition features exciting product launches and surprising presentations. The Interior Looks exhibitors cover exemplary different living areas with a high-quality range of tables, chairs, cabinets, upholstered furniture, beds and home textiles – for fresh inspiration and new impulses.

2. Interior Looks creates synergies

The fusion of modern lifestyles and workstyles increases the opportunities for cooperation: Interior Looks completes the interior design offering in Hall 3.1 in synergetic proximity to Office Design & Solutions. Ambiente will thus once again become a design-oriented one-stop solution for all players in the field of hospitality, interiors and the future of work – far beyond the topic of decoration.

3. Interior Looks connects

Uniform colour concept, clear frame design, accentuated lighting: Interior Looks remains abstract and thus opens up space for creative, collaborative furnishing solutions. At the integrated bar, professional exchange takes place, new international contacts are made and partnerships are strengthened – all in a central position in the hall for interior and office design.

On the exhibitor side, there is a palpable sense of anticipation: this is about increased visibility and a strong presence for one’s own brand in the global premium segment. After all, Ambiente is the central international trading venue for the contract business and is unrivalled in terms of internationality on the visitor side.