A – for American Cooking. B – for Baking America. C – for Cupcakes and Cool design “made in the USA”. With the USA as this year’s partner country, the American way of life is celebrated with an exciting array of surprises in the Seashore Galore special presentation. Here you’ll find original American apple pie, classic US whiskeys and various competitions and prize draws. Today the Stars and Stripes will be flying high. Around 90 US exhibitors showcase their best products here.